What is Context Stream and how does it work?

Context Stream® is Mirago´s contextual product. Put simply, it detects the ´theme´ of the pages on our content partners´ website and puts your Pay-Per-Click (Featured Sites) advert in front of their users if it is a good match for your keywords. This ensures your adverts will automatically appear on partners´ pages relevant to your campaign.

Your campaigns appear without the user having to perform a search.

Targeted advertising made easy

Context Stream® provides a highly-targeted approach to online advertising. One of the best times to reach potential customers and interest them in what you have to offer, is while they are already reading content relevant to your advert.

Imagine if they´re reading a review of a product and decide it´s the right one for them. Their next step would be to find someone who sells it. That´s where Context Stream® comes in; your advert could appear right next to that review and their plan to buy it just became that much simpler.

Our partners are given a variety of options to make your ads appear as appealing as possible and increase the amount of traffic to your website.

What are the benefits of contextual advertising?

• Increased traffic to your website
• Highly targeted advertising
• No separate bid required
• Automatic inclusion

When you become a Featured Sites advertiser your campaigns will automatically be included with Context Stream®.

What if I don't want to be included?

You can choose to have all, or some of your campaigns appearing on contextual partner pages by enabling or disabling Context Stream® from within the Mirago Media Manager.