outsourcing Account Management

For technology partners who adopt a white label platform, we also offer an account management service.

In those cases, our account management teams deal with our partner's advertisers in their name, effectively as an outsourced department. A separate set of phone numbers is often used or a voip link from the partner's switchboard can be implemented.

The team is trained in the partner's code of ethics and the leader ensures that the team integrates seamlessly with the partner's other media operations.

campaign optimisation

Account managers who perform, campaign optimisation require a mix of skills...

General commercial worldliness, the ability to write clearly and extract key sales points, diplomacy to temper an advertiser's superlatives in their copy, spot potential ip infringements and of course to use Mirago's datamining tools to enhance relevant campaign exposure, are all skills good account managers acquire.

In a syndicated scenario it also important to be able to use Mirago's tools to spot poorly converting traffic sources.

Mirago have been optimising performance campaigns and dealing with traffic issues since the year 2000. Our staff have an accumulated knowledgebase to both deal with most issues and train newcomers to the teams, quickly and effectively.

Also, if things get very busy, they can call in support from others in adjacent teams who perform similar roles.

For all those reasons, outsourcing account management to Mirago, may make sense...

Daily Tasks

Here are just some of the tasks they will undertake on your behalf:

Sales

• Gather prospects list of target advertisers - by sector, size etc.
• Cold calling of prospects
• Prepare advertiser to set up campaign
• Help advertiser through account set up and inform them of options available, e.g. Fast Start pack
• Follow-up with advertiser shortly after set up to ensure that advertiser is happy and offer advice on optimisation

General duties

• Create daily reports for previous day´s traffic activity across all advertisers. Negative spend report highlights advertisers offline, those with large decreases and increases in average spend
• Set up new DIY and Fast Start accounts
• Provide technical support on advertiser interface, forgotten passwords etc.
• Upload batch files
• Respond to financial queries such as budget increases, monthly credit account increases, account statements etc.
• Full credit control operation including processing credit card payments, responding to failed credit cards etc.
• Account optimisation including keyword suggestions, consultancy and advice, keyword matching, improving creative etc.

Editorial

• Review all new accounts, campaign, keywords and logos
• Protect intellectual property rights
• Perform advertiser account amendments

Traffic analysis

• Full traffic analysis including investigation traffic issues, irregular spend queries etc.
• Liaise with relevant teams to determine refunds where applicable, issue credit notes etc.

By choosing Mirago to fulfill your account management needs you will be able to welcome onboard a team that know the performance media sector inside out, and really do understand the needs of your advertisers.